Privacy Policy


The Wayford Bridge Inn is a friendly pub and hotel on the Norfolk broads in the UK.  The hotel is owned by a company called Aura Inns Limited which is also based in Norfolk.

We like to keep things very simple and are committed to maintaining the trust and confidence of our customers whilst using this website.

We will never sell your information and we keep this information to the bare minimum and often only because it is a legal requirement to do so.

In this Privacy policy we outline what kind of information we hold when and how we collect it and how you can access it and if necessary request its deletion and where to send these requests.

Types of data we collect

Use of Cookies on this website and our booking system

This website uses cookies to better the users experience while visiting the website. Where applicable this website uses a cookie control system allowing the user on their first visit to the website to allow or disallow the use of cookies on their computer / device.

This complies with recent legislation requirements for websites to obtain explicit consent from users before leaving behind or reading files such as cookies on a user’s computer / device.

Cookies are small files saved to the user’s computer’s hard drive that track, save and store information about the user’s interactions and usage of the website. This allows the website, through its server to provide the users with a tailored experience within this website.
Users are advised that if they wish to deny the use and saving of cookies from this website on to their computers hard drive they should take necessary steps within their web browsers security settings to block all cookies from this website and its external serving vendors.

This website uses tracking software to monitor its visitors to better understand how they use it. This software is provided by Google Analytics which uses cookies to track visitor usage. The software will save a cookie to your computer’s hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information. You can read Google’s privacy policy here for further information [ ].

We have actively selected the lowest retention time for such information which is 14 months after which this information will be destroyed.


We do not use a registration process for our Wi-Fi.  However given the nature of networking equipment we keep logs to help us monitor the usage and security of the hotels network.

When you use Wayford Bridge Wifi Wi-Fi we may collect data about:

  1. a) your device;
  2. b) the volume of data which you use;
  3. c) the websites and applications which you access; and
  4. d) your usage by access time, frequency and location.  

This information is not tied to a guest but it is to a device and it retained for 7 days and only used for security* and maintenance purposes.

*This may include releasing the information to the police but only if failure to do so would jeopardise a legitimate police investigation.


We operate a CCTV system at the hotel which covers the public areas and car park.  The reason for this is for safety and the prevention of crime*.

This information is retained for a maximum of 7 days and is then deleted.

*This may include releasing the information to the police but only if failure to do so would jeopardise a legitimate police investigation.

Mailing Lists

We do not operate mailing lists.

Sales Data

When you make a purchase/booking with us we take and legally obliged to retain certain information from you.

Restaurant:  Name / Telephone Number / Number of persons in group

This is stored in a diary and destroyed within 12 months

Room Booking:  Name / Address / Telephone Number / Payment Details* / Nationality / Car Registration.

The information above * is securely stored on our PCI complaint hotel booking system little hotelier provided by SiteMinder.  This system is limited to authorised staff only and payment information is only accessible by accounts staff in a secure office.

This information may come from you booking directly or from a travel agency that you use to make the booking.

Once your booking is completed the payment and registration information is kept for HMRC (6 years) and the police (Immigration (Hotel Records) Order 19721 year) in printed and filed format in a secure area and then destroyed by secure shredding once beyond the mandated period.

Our booking system as mentioned is provided by PCI compliant little hotelier by Mews.

Below are links to.

Privacy Policy

IT Security Policy

Our Terms and Conditions with them

The Sub processors

Social Media

Communication, engagement and actions taken through external social media platforms that this website and its owners participate on are custom to the terms and conditions as well as the privacy policies held with each social media platform respectively.

Users are advised to use social media platforms wisely and communicate / engage upon them with due care and caution in regard to their own privacy and personal details. This website nor its owners will ever ask for personal or sensitive information through social media platforms and encourage users wishing to discuss sensitive details to contact them through primary communication channels such as by telephone or email.

This website may use social sharing buttons which help share web content directly from web pages to the social media platform in question. Users are advised before using such social sharing buttons that they do so at their own discretion and note that the social media platform may track and save your request to share a web page respectively through your social media platform account.

Shortened Links in Social Media

This website and its owners through their social media platform accounts may share web links to relevant web pages. By default some social media platforms shorten lengthy urls.

Users are advised to take caution and good judgement before clicking any shortened urls published on social media platforms by this website and its owners. Despite the best efforts to ensure only genuine urls are published many social media platforms are prone to spam and hacking and therefore this website and its owners cannot be held liable for any damages or implications caused by visiting any shortened links.

Resources & Further Information

Data Protection Act 1998

Privacy and Electronic Communications Regulations 2003

Privacy and Electronic Communications Regulations 2003 – The Guide

Twitter Privacy Policy

Facebook Privacy Policy

Google Privacy Policy

Linkedin Privacy Policy

Access to your personal information

You are entitled to view, amend, or delete the personal information that we hold. Email your request to our data protection officer at

For hotel bookings you can either use the above details or mews privacy officer at

Changes to this policy.

This policy will change from time to time please revisit this to get the latest information.